About Elizabeth
LZBTH Creative Content is the North Alabama studio of Elizabeth Reich. Founded in 2017 to merge Elizabeth's love of watercolor and freelance work on a local magazine, South Huntsville Neighbors, as the Content Coordinator. After family, and sometimes before the magazine work, you will find Elizabeth doing what she loves -- playing in puddles of color and partnering with the magical and versatile medium of watercolor to interpret the discovery of visual elements of art, and the interplay of these elements, found in the natural world.
She has always had an interest in art and craft. While opportunities to delve into the world of art were not always present, she embraced the ones that were.
Elizabeth is a transplant from New England who graduated from the University of Alabama Huntsville (UAH) in 2005 with a Bachelors in Art History. Her exploration into watercolor began in the Fall of 2014 with Linda Ruhl's Floral Watercolor class at the Huntsville Museum of Art. Soon after she attended an online class with Annie Strack, Watercolor for the Absolute Beginner.
Since that time her art has evolved to include: Landscape paintings inspired by and under the guidance of Jill Williams and Angela Fehr with additional interest in Jean Lurssen. Still Life with an interest in Jo MacKenzie. Color Field Paintings inspired by Modern Masters. Mentorships with Ann Moeller Steverson and Terri Shows has broadened her skills. The world wide web has brought numerous other wonderful instructors.



Artist Message
Stepping outside brings a smile to my face and joy to my soul. My eyes and mind are always finding something interesting-- shadows, light, shape, texture, colors and the interplay of these elements. It is this discovery of nature that I wish to interpret with paint and paper, alongside the restorative gifts nature bestows on me.
Watercolor offers its own magical nature, this is its' complexity. Some question delving into watercolor, and see it is a difficult medium because the water and pigment is as in charge as the artist. Watercolor is translucent, bold, and ones partner in creating the painting. I look to know which mistakes to keep while playing in shallow puddles of color. As Scott Adams said, "Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. You have to let yourself go to be creative."

Mission
To Create painterly watercolors that brings nature's restorative gifts into your space with original art, art prints, plus unique gifts and merchandise designed around my creations.
